Features |
Startup |
Ad Spend Limit |
£100 – £5,000/month ad spend (paid to networks) |
Initial Optimization |
|
Progressive monthly management cost |
£300 |
Included Networks |
Google PPC Network |
Yes |
Google Text Ad Remarketing |
No |
Google Shopping Management |
No |
Management Deliverables |
Initial campaign development & strategy |
|
Advanced keyword research and selection |
1,000 Keywords |
Google Shopping Management |
No |
Industry analysis |
Yes |
Ad campaign copywriting |
Yes |
Ad copy performance testing |
Yes |
Ongoing keyword development and tweaking |
Yes |
Google analytics integration & goal tracking |
Yes |
PPC account settings monitoring (Ex. Geotargeting) |
Yes |
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created) |
Yes |
Up to two personal consultations per month |
Yes |
Monitoring clicks and conversions |
Yes |
Performance Reporting |
Monthly performance & analysis reporting |
Yes |
Website conversion analysis reporting |
Yes |